25 June 2014 by

'Beauty Should Not Be Dictated!' See Lupita Nyong'o's Inspiring New Lancôme Campaign

Lupita Nyong'o for Lancôme (Lancôme)

UPDATE: Lupita Nyong'o's latest campaign for Lancôme has arrived - and it's a beaut. The ad - promoting the brand's foundation Teint Idole Ultra 24 - shows the actress resting her chin in her hand as she turns and gives the camera a sultry stare. In the picture the actress has flawless skin, smoky eye-make-up and glossy plum lips.

The brand has also updated Lupita's first campaign photo with a motivation quote from the actress. She says: 'I am proud to represent Lancôme’s unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.'

Plus they've added a selection of her favourite products to their homepage including the Teint Idole Ultra 24 foundation. Lupita describes the foundation as 'light and long-wearing, allowing me to face my day with confidence and ease.'

The Oscar-winner was revealed as the new face of Lancôme back in April and was since won the title of Most Beautiful Woman In The World.

Lupita Nyong'o for Lancôme (Lancôme)

4 April 2014: Lupita Nyong'o revealed as he face of Lancôme

No-one makes quite the red carpet beauty statement like Lupita Nyong’o. Us Grazia girls have had the gorgeous Kenyan-Mexican actress high up on our beauty pedestal for quite some time now- take, for example, her bold lipstick choices, the ease with which she pulls off bright blue eyeliner, sultry smoky eyes and a true plethora of Deborah Lippmann manicures. We’re talking some serious beauty inspiration. So, when word arrived this morning that the actress and Oscar winner was about to become the new face of Lancôme, we were over the moon. Way to go, Lupita!

Lupita's red carpet manicures (Getty)

Her first campaign for the iconic French beauty brand, shot by Mert Alas and Marcus Piggott, debuts later this summer, and it seems that Lancôme are pretty chuffed to have her on board. “Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman.” stated Françoise Lehmann, General Manager of Lancôme International. He continued, “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.” We couldn’t agree more!

(WWD)

Lupita joins the likes of Julia Roberts, Penélope Cruz, Kate Winslet and Lily Collins as celebrity ambassadors for the brand. “What appealed to me about Lancôme is that they’re not dictating what beauty is,” she said. “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them. Hopefully it’s a symbiotic relationship — that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for.”

Although the products Lupita will be showcasing with Lancome are still under wraps, we can only predict great things. In the words of Ms Nyong’o herself, “Beauty is a compassion for yourself and those around you. And I think in focusing on that, the light inside illuminates the beauty outside.”

Watch the video above and hear Lupita talking about her new venture with Lancôme and click through the gallery below to check out her best-ever beauty moments...


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