12 July 2013 by

VIDEO: Gemma Arterton Channels Betty Page For Love Magazine Takeover

Love Takeover: Lisa Eldridge Gemma Arterton

Gemma as Betty Page

There's no denying Gemma Arterton is a natural beauty so it comes as no surprise to hear LOVE magazine have signed up the Brit actress to star in a beauty series called ‘Being Betty’. Makeup guru Lisa Eldridge has collaborated with editor-in-chief Katie Grand to create the videos in which Gemma plays three different characters all named Betty - Betty Page, Betty Blue and Betty Ford.

'I had no idea if Gemma would like my concept but if you don’t ask you don’t get, so I gave it a go!' says Lisa of the shoot. Luckily for Lisa - and us! - Gemma loved the idea and the results are suitably sumptuous. The star simpers around to the sounds of 'I Want Candy' dressed up in a sparkling red body suit before switching into a black ruffled corset teamed with fishnet tight.

On the beauty front, she's sporting a jet black wig with a blunt fringe, gorgeously fluttering eyelashes and a bold red lip that stands out against her porcelain skin. She makes the perfect retro beauty icon and certainly gives Dita Von Teese a run for her burlesque money.

Lisa tells us that this is her favourite 'Betty' look. 'From a make-up perspective, I love how iconic Betty Page looks and how Gemma embodies this. Although I do also love Betty Ford too, she’s so effortlessly chic.' So what's her top tip for emulating that iconic eye flick? 'Try using a gel liner as it’s easier to control, you can also try using a pencil first and go over the line using the gel.'

'Gemma for me is a classic British beauty,' continues Lisa. 'A great beauty with a gorgeously naughty streak, she has so much natural charm - girls adore her and men fancy the pants off her.' And she's not wrong. See Gemma in action below...

thelovemagazine.co.uk; for more videos visit www.lisaeldridge.com


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Broadstairs Bijou Hotel (Fri Jul 12 20:09:50 BST 2013): Fabulous make-over!
David Winter (Sat Jul 13 00:42:32 BST 2013): Beautiful
Azzi Williams (Sat Jul 13 07:40:18 BST 2013): this is an absolutely stunning makeover. wow! http://williamspromakeup.blogspot.co.uk/p/amazing-makeovers.html
Lynda Cochrane (Sun Jul 14 00:10:55 BST 2013): She makes a perfect Bettie
Jon Cochrane (Mon Jul 15 19:48:26 BST 2013): Mmmm Miss Arterton :-)
Bart C TheThird (Mon Jul 15 22:53:29 BST 2013): Bettie done right finally. :)
Alexis Dyer (Mon Jul 15 23:10:13 BST 2013): Not bad! not bad at all! :-)
Alex Palmieri (Mon Jul 15 23:34:44 BST 2013): Gemma is wonderful.
Marisela Mendez H (Tue Jul 16 01:10:16 BST 2013): Me encanto su foto asi mismo su video, felicitaciones.