Lily Collins Unveiled As Lancôme’s New Brand Ambassador

01 October 2013 by

Lily Collins (Barwerd van der Plas for Lancôme ©2013)

She’s been on our beauty radar for a while so we were over the moon to hear news this morning that 24-year old starlet Lily Collins has just been unveiled as the latest brand ambassador for beauty giants Lancôme. Way to go, Lily!

The brunette beauty joins a long line-up of Hollywood heavyweights who have worked for the brand over the past few years, including Penelope Cruz, Kate Winslet, Julia Roberts and Emma Watson. What’s more, Lily has already voiced her love for Lancôme and even revealed she was wearing their mascara and nail varnish during Paris Fashion Week. Team Grazia beauty reckon Lily’s English rose complexion and classic beauty make her the perfect fit for the brand, and we can’t wait to see what the match will bring. Lily’s new role comes in time for the release of Lancôme’s Spring Summer 2014 collection, French Ballerine. Excited? Us? Yep, just a little.

Lily Collins channels Audrey Hepburn-esque beauty back in August (Getty)

Lily, whose beauty has frequently been likened to a modern-day Audrey Hepburn, is clearly absolutely thrilled about her new role and said, "It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance.” We couldn’t agree more!

General Manager of Lancôme International, Francoise Lehmann added, “With her charm, gracefulness, modernity and lively wit, Lily Collins is the perfect embodiment of femininity according to Lancôme.”  Stay tuned ladies- we’re expecting big things.

See Lily's best beauty looks below...


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