Back in September the rumour mill suggested that two major firsts were on the beauty horizon:
1. makeup genius Bobbi Brown was about to announce a celebrity face, never before has this happened in the makeup brands history
2. the face in question is none other than Katie Holmes, a virgin to the beauty campaign market.
However, it has taken until now for the rumours to be confirmed and the makeup brand have just released the first images of, yes, Katie Holmes as the new face of Bobbi Brown. Hurrah!
When you look at past Bobbi Brown ad campaigns, we can see why Katie was Bobbi's choice as the brands first ever celebrity face as she fits the Bobbi Brown bill perfectly! Her pretty, universally appealing face, her amazing complexion and those doey eyes, the ideal canvas to showcase one of our favourite beauty brands.
So why did Bobbi chose Katie? “Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her because we have so much in common.” And the feeling is mutual with Katie, “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Katie, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”
Although Katie has fronted fashion brands such as Ann Taylor, H.Stern and Miu Miu, it's the first time that the 'girl-next-door' natural beauty has embarked on a beauty project and what a contract to snag! Can we expect a Bobbi Brown and Katie Holmes book next? We hope so. In fact, we're thinking that Katie might be the new Gwyneth Paltrow!
So if you like Katie's look in the new campaign shots, check out how to recreate the Katie's Bobbi Brown ad campaign look with their 'get-the-look' guide online and don't forget to watch how to create the 'Katie Holmes' look courtesy of Bobbi Brown Senior Makeup Artist George Pelosi who worked her magic on Grazia's very own Lauren Murdoch-Smith...