Happy Birthday Revlon! The Beauty Brand Turns 80 Today

29 November 2012 by

Three cheers for Revlon who turn 80 today, which actually means that nail varnish itself is 80 years old as these guys were the ones that invented it. Yep, back in 1932 during the Great Depression it was set up by Charles Revson and his brother, along with a chemist. They started off with just one single nail enamel and the three founders developed a unique manufacturing process using pigments to create new shades, and from there it snow-balled.

It was actually in 1950 that Revlon introduced their iconic ‘Where’s The Fire?’ nail enamel alongside a red lipstick and you might remember that they reused the ‘Fire’ theme in their more recent ‘Fire and Ice’ ads. One of the world’s first supermodels Dorian Leigh starred in the ads, which are some of the most memorable of all time.

We love that Revlon has a heart to it too, being the first company to replace animal tests with safer methods back in 1989. It is in fact the corporate sponsor of several charity projects mainly based in NYC and LA. Some of these include the Look Good Feel Better campaign and the Breast Cancer Coalition. You will of course know the more recent Revlon girls, Claudia Schiffer, Naomi Capmpbell and Oprah Winfrey to name a few!

A installation from inside the exhibition

To celebrate their iconic 80 years, the brand are hosting an exhibition called ENAMOURED at the London Film Museum in Covent Garden (Grazia Team Beauty are off to the preview tonight!). The first of it’s kind, it will be a beauty meets retrospective art kinda thing, showcasing some of thier most famous moments in history. A collection of ground-breaking art and dispalys have been put together and it's one you just won't want to miss. It tells the story of Charles Revson and how the iconic eauty empire was built and how it changed the appearance of women and beauty throughout the world. Nail technician Jenny Longworth will be creating some of the installations and a very special ENAMOURED nail design for the event. There will be work from other artists such as Lorna May Wadsworth (who’s painted Lady Thatcher and Lily Cole in her time), Alex Noble (who creates costumes for Lady Gaga and Florence Welch!) and many more.

Another piece of artwork from ENAMOURED


To celebrate Revlon's birthday, we've picked out our favourite products to share with you:

LIZ HAMBLETON, Beauty Director - "I am never without my Fire & Ice Lipstick, £7.49 - it's been a favourite for years and years and is an unbeaten shade in my opinion."

LAUREN MURDOCH-SMITH, Beauty Editor - "I am obsessed with the new Color Burst Lip Butters from Revlon, £7.99 each, because of their sheer texture and amazing staying power which moisturises your lips whilst looking great all day long."

ROSE BEER, Beauty Writer - "I adore Revlon Nail Enamel in Red Bikini, £6.49 because it works all year round and I always get comments on the righ red shade of it."

ANGELICA HERMON, Beauty Co-ordinator - "I use Revlon Custom Eyes Shadow and Liner, £7.99 everyday because it has all the neutral tones I need to create a soft daytime smoky eye. My makeup depends on it!"

The ENAMOURED exhibition is on from tomorrow until the 2nd December at the London Film Museum, Covent Garden. Visit Revlon's Facebook page here for more info.


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