Gwyneth Paltrow Channels Retro Icons From Madonna To Audrey Hepburn In New Max Factor Campaign

01 July 2014 by

Gwyneth Paltrow as Audrey Hepburn for Max Factor (Max Factor)

We’re in a real retro throwback here at Grazia HQ this morning, all thanks to blonde beauty Gwyneth Paltrow. In her latest campaign for Max Factor, Gwynnie has been raiding her fancy dress box and now appears to be channelling some of our favourite style icons with some seriously stunning beauty looks. From Farrah Fawcett’s 70s bronzed beauty to Audrey Hepburn’s classic glamour, we’ve never seen Ms Paltrow looking so gorgeous. What will Chris make of Gwynnie’s new look?

Gwyneth channelling 1960's beauty a la Brigitte Bardot (Max Factor)

Although us beauty girls have always been fans of Gwyneth’s natural, effortless beauty, we’re totally enamoured with her new statement looks, created by beauty giants Max Factor to celebrate their 100 Years of Glamour campaign, with the looks created by no less than make-up maestro Pat McGrath, who also happens to be the brand’s creative design director. Way to go, Pat!

What would Madonna say? Gwyneth's 1980's inspired look cuts a real beauty statement (Max Factor)

Each of the looks aims to contain nuances of much-loved iconic looks (think Madonna, Audrey Hepburn, Brigitte Bardot) but with a modern twist. Plus, with all the products used to create the looks available from a Max Factor counter near you, we’re super excited to make like Gwynnie and go retro!

Gwyneth Paltrow as 1970s icon Farrah Fawcett (Max Factor)

As Max Factor told us, “With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate the iconic work of Mr Max Factor… the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time.”

Caroline Barnes, Max Factor make-up artist is clearly equally enthused about the new collection as we are, saying, “For me, Farrah Fawcett from the 70s appeals to me most. It was a decade of change in make-up; the birth of the beautiful sun-kissed tanned skin. I adore the soft colourful metallic hues that were used in abundance on lips, eyes and cheeks. Foundation was light and it really felt that radiance and energy was pumped into hair and make-up, giving the 70’s that feel of a new relaxed femininity and experimentation.”

The only question remaining is what decade are you? Tweet @MaxFactorUK using #Audrey #Brigitte #Farrah or #Madonna...


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