EXCLUSIVE: See Beauty From A Whole New Perspective With Google Glass and Max Factor

26 February 2014 by

Mel Arter backstage at Emilia Wickstead (Max Factor)

When it comes to technology in the lives of team Grazia beauty, things stretch about as  far as a Clarisonic (amazing), a Philips Sonicare electric toothbrush (essential) and a pair of trusty Cloud Nine hair straighteners. However, backstage at London Fashion Week this year we spotted a whole new level of beauty technology which we were seriously impressed with. Ready for it girls? All hail Google Glass- the latest backstage beauty must-have as seen backstage at Emilia Wickstead AW14.

Never before has footage been captured which reveals what make-up artists see- and Google Glass does exactly that. Max Factor’s very-own make-up legend Mel Arter was one of the first make-up artists to use the clever new filming device, allowing people to see exactly how to create make-up looks via the eyes of an artist. Through this exclusive access to Mel’s vision, women the nation over were able to see precisely what products Mel was applying backstage at the show and the kinds of textures and techniques she was using. Like a bird’s eye view of make-up being created, we give Google Glass the thumbs up for beauty!

For example, the look Mel created for the Emilia Wickstead show was centred on ‘film noir androgyny’ and the models were accentuated very subtly to enhance their natural beauty. Sound tricky? Fear not- simply watch Mel expertly blending and multi-layering products such as Max Factor CC Sticks (out April) and Facefinity All-Day Primer. Too cool!

From coining the phrase make-up to creating the first ever mascara wand, Max Factor have always been leaders in the cosmetic world so Google Glass seems like a natural fit for the brand. Make-up artist Mel said, “Being backstage is an exciting time for a make-up artist.  It’s a prime opportunity to get really creative and use the latest products for the first time.  By using Google Glass this season, people can now see exactly how I created the look; a make-up artist view on camera that has not been seen before.  Women can then follow this process and create all or parts of the look themselves at home.”

The final look at Emilia Wickstead AW14 (Max Factor)

What’s more, with a whole host of potential uses for Google Glass, we’re predicting big things for the clever new technology in the beauty world. As a hands-free recording device, Google Glass is a dream come true for hands-on make-up artists- the nifty camera can share live content, take photos and even provide directions to the nearest Boots for when artists are running low on beauty essentials. A match made in heaven, we say. Stay tuned girls! In the meantime, watch the video below to see Mel and Google Glass in action...


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