Get Ready For An Amazing Feline Flick As Alexa Chung Unveils Debut Make-Up Collection With Eyeko

04 November 2013 by

Alexa Chung's signature smokey eye- we love!

Is there anything Alexa Chung can’t do? The 29-year old brunette beauty has already proved her talents as model, TV presenter, author, fashion muse and editor- and can now add ‘make-up designer’ to the list, too! When we first heard news of Alexa’s range for beauty brand Eyeko back in August we were pretty darn excited to say the least, and couldn’t wait to get our hands on the stellar debut collection. Well ladies, the wait is finally over- come November 14, Alexa Chung x Eyeko will be available exclusively on and at Selfridges, London. Hurrah!

As Creative Consultant at Eyeko, Chung had some serious input into the range and custom-designed every single product. The starlet said, “I’m really excited to be working with Eyeko. It is probably no secret I’m a big fan of the cat-eye eyeliner flick and after trying many different brands, Eyeko is definitely the best in creating my favourite 60s look.” Team Grazia beauty have long been fans of Alexa’s signature feline flick and reckon we might actually be one step closer to Chung-worthy peepers. Plus, the collection couldn’t have come at a more perfect time- with Christmas parties looming, us beauty ladies are already trying out some of this season’s hottest looks ahead of the festive whirlwind.

The gorgeous new range- we heart the uber-cute packaging

What‘s in the range, I hear you say? Well, we’re beyond excited about the eyeliner which Alexa describes as having the perfect-sized nib to allow for absolute precision and control to draw on the ultimate cat-eye. What’s more, throw in a pitch-black, waterproof mascara and you’re good to go, we say. Alexa gushed, “I love a 60s doe-eyed look and this mascara gives me longer, thicker, blacker lashes without the hassle of falsies. It stays on forever but feels amazing thanks to all the lash-enhancing magic in the mix.” Want in? We do.   

The range, sold as a limited edition set, includes ‘Eye Do’ mascara, liquid liner, a poster of Chung’s doodles and a guitar-shaped tool to help prevent smudging. On our wish list? You bet!

Check out Alexa's best-ever hair moments in the gallery below...


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