Celine's SS13 campaign
So it all started with the Celine SS13 campaign. You know, that gorgeous picture of Daria Werbowy’s feet in Celine’s luxurious and fur lined, fashion take on Birkenstocks. Yes, we were swooning over the shoes (don’t you know that Birkenstocks are like totally having a comeback?) but more importantly, how epic is that ultra-glossy red pedicure? Note the high-gloss finish, the perfect pillar box tone to the polish and the precise application.
Power pedi's backstage at Issa and Prabal Gurung
And it’s not just Daria who’s we are toe-tally loving on the foot front, we spotted a few other power pedi’s backstage at the SS13 shows too which bridge the gap between winter and spring pedi’s perfectly. The girls at Issa had power purple toes whilst over at Prabal Gurung we saw a rich red wine shade. Oh and not forgetting the Topshop Unique show (and most of the others shows for SS13), a classic nude polished or beautifully buffed nail which flatters even the most neglected of feet.
And to rival the Celine campaign comes our other favourite foot-focused billboard which is that of Rupert Sanderson. Just like his glorious bright sandals and shoes, the girl in the campaign has textbook-perfect feet painted in an electric orange shade. So, you get the point then yes? It’s a fully foot-focused season ahead of us and you’ll want nothing less that perfectly prepped toes to be on trend. Bring your toes out of hibernation now and come sandal weather you’ll be ready to go….
Rupert Sanderson's SS13 campaign