14 December 2012 by

OMG: Drew Barrymore Is Launching Her Very Own Beauty Line!

OMG: Drew Barrymore Is Launching Her Very Own Beauty Line! OMG: Drew Barrymore Is Launching Her Very Own Beauty Line!

Whilst it’s very grey and miserable outside today, it’s pretty sunny on the Grazia Beauty Desk with news just in that actress Drew Barrymore is launching her own colour cosmetics line!

The Hollywood star, who has acted in front of the camera as well as doing a lot of producing and directing of late, has now come full circle and gone down the beauty route. You may remember that back in 2004 Drew did a stint as spokesperson for Lancome, so perhaps this is where she got the beauty bug?

She also went on to be the face of Cover Girl in 2007 but the launch of her own beauty line, called Flower, is Drew's biggest big step into the beauty world.

Flower will enter 1,509 Wal-Mart stores next month so it might be a while before we see it on British soil (although we’ll be making a bee-line for Wal-Mart come NY Fashion Week). “I think, if you really care about things, then you just naturally get involved,” Barrymore told WWD. “I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out.” We’ve got no doubt that it will. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.”

OMG: Drew Barrymore Is Launching Her Very Own Beauty Line!

Barrymore may have lots of sleepless nights ahead what with her new venture and also her two-month-old daughter Olive (who she’s pictured with on the cover of the latest issue of People magazine). Her Flower brand, which she is co-creating with manufacturing firm Maesa, have committed to transforming the landscape of the beauty industry by offering what Scott Oshry, president, partner and board member at Maesa, described as “true luxury at mass. Once we identified this white space, we thought to ourselves, you know what, we should tackle this. We should build the best colour cosmetics brand that we can,” he said.

If you’re keen to see the products as much as we are, then the good news is that it will be available online at walmart.com too. So keep eyes peeled come January and prepare to channel a bit more Drew.


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Cassandra DelliCarpini (Mon Dec 17 23:03:07 GMT 2012): Hm. If she really cared, then she wouldn't be partnering with Wal-Mart.