Cheryl Cole is back with a new campaign for L'Oreal's first Glam Shine Stain Splash lip colour. In the ad campaign, shot by esteemed fashion photog Rankin, Chezza soaks in a tub filled with rose petals which match perfectly with her lippie (which is the 200 Princess shade FYI).
Beauty-wise this is a whole new look for Cheryl, as her skin is milky and natural rather than her usual bronzed up skin. Doesn't she look ah-mazing? The look is classic English rose - light mascara, soft blusher and strong brows. Hmm has someone been inspired by Ms Cara D's heavy brows?
Chez said of the new lip shine collection: 'Feels like water on your lips. It's a splash of shine, a stain of colour power. Ultra-light, not sticky.' If you want to copy this new Cheryl look the Glam Shine Stain Splash colour comes in eight shades and are just £7.99 each.
There is a reason why Cheryl is splashing around in the tub, as the lip glosses are water based and are made with 30 per cent water to make a subtle shine which can last for six hours. She may be in the bathtube but Chezza keeps the ad family friendly, wearing a simple white bodice.
Cheryl was named as the face of L'Oreal Paris back in August 2009 and so by now we're used to seeing Chez flip her signature Elnett spritzed blow dried curls about in their ads. But the focus of this campaign is the lips (obvs) so her hair is simply scraped back with a few natural flyaways.
Cheryl may be known for her bouncy locks, but she is in fact a hair chameleon as she has experimented with red locks, tight braids and a short blonde bob. See her hair-volution in the gallery below...