20 May 2014 by

Cheryl Cole Talks L'Oreal Beauty And Packing During The Cannes Film Festival

Yesterday, Grazia's Contributing Beauty Editor, Poppy Lara, jetted to Cannes to meet a certain Geordie beauty. Here's what happened...

Cheryl Cole Talks L'Oreal Beauty And Packing During The Cannes Film Festival

When we met Cheryl [Grazia_Live]

Meeting Cheryl Cole in Cannes feel different to anywhere I've met with her before. Cannes has a buzz, and you can’t help but feel part of it.

We’re at The Hotel Martinez, a Cannes film festival institution, to chat with Cheryl about her latest L’Oreal campaign. While waiting (not for long – she’s running on time even after a rumoured 4am party finish), I witness the spectacle that is Cannes.

Real eagles flying around the lobby? No one bats an eyelid. Victoria's Secret model Alessandra Ambrosio sweeping back and forth through the bar with a film crew? Nothing to see here. This is not a normal hotel, this is a machine.

Cheryl Cole Talks L'Oreal Beauty And Packing During The Cannes Film Festival

Cheryl kitted out in Monique Lhuillier [Getty]

Interviewing Cheryl this time is different too, she’s more relaxed. Seems older, wiser and she’s the boss. Maybe it’s true when they say, you become the ‘real you’ after 30. As I walk in, she’s laughing away, checking out potential red carpet accessories on her assistant’s phone. I definitely spot diamonds but there's no sign of a hangover.

With a new make-up artist, we have to admit this is the best we have seen Cheryl, more natural yet at the same time more flawless. And slim – fit slim, as we call it. And as we later find out, she’s more into her health than ever.

Cannes Best Dressed >>

Wearing a cream, fitted Alexander McQueen dress, a grown up yet sexy choice, we get down to chatting about what Cannes means for Cheryl, after 5 years of gracing the carpet as one of L’Oreal’s key ambassadors. ‘Come on, it’s magical! But I get it now, I’m five years in. I know where to stand, what to do. I still get a hint of nerves but nothing like I used to. I know what suits me on the carpet too now.’

After swapping make-up tips (sorry designers, but Cheryl stashes a pre-loaded blusher brush in her red carpet clutch bag) and discussing the perils of packing too much for a holiday (read the full interview in Grazia next week), I ask about her packing tips.

2014 Cannes Film Festival: Cheryl Cole Talks L'Oreal Beauty

Chezza proves she's a red carpet pro [Getty]

‘I should know how to pack, but I don’t,' Chezza says. 'I would quite literally take the kitchen sink if I could’. She then shows me a very exciting, but very secret, new launch between herself and L’Oreal. We wish we could say more but we're sworn to secrecy (for now).

Later, when we see Cheryl in her magnificent Monique Lhuillier dress, you know that the stride, the banter with the teams of photographers and the calm control is not just a show. And as she heads back to front X Factor, she knows who she is. Confident, funny, and the boss.

See Cheryl's best hair moments in the gallery below...


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