Beauty Flashback: This Week's New Generation Beauty Icon Is Alexa Chung

12 April 2013 by

She counts Karl Lagerfeld as a fan and she has a Mulberry bag named in her honour so it is easy to see why Alexa Chung has fast become one of our favourite beauty icons. She’s a gal about town (whether it be London or New York) and if she isn’t FROW hopping, she’s hanging and djing at the hippest partays. Ah Alexa, will you be our best friend please?

From her make up free face beaming from our TV screens on Channel 4’s Freshly Squeezed back in 2006 to her rocking vintage red carpet glamour, these are the beauty moments that make us love her so.

1. Her go to '60s make up

We know her best for making the beatnik look her own. She has had us reaching for our liquid liner to play up our eyes with the trademark flick, keeping lips matte and pale with just a hint of pink. We’re obsessed with Mac’s limited edition lipsticks in Pure Decoration and Raspberry Swirl, £14.00.

2. The kooky nail art

This girl is the queen of the crazy mani. Rebelling against the groomed perfection of a New York manicure, in favour of something more alternative. Alexa has experimented with toadstool motifs, the evil eye (really quite freaky), bejewelled sugar skulls and our favourite, emerald graduated glitter. Check out Models Own NEW Artisix nail beads in green for a similar look.

3. Her ‘undone’ hair-do

We can’t get enough of Alexa’s effortless Brit cool. Her hair has that ‘just’ grown out fringe or colour, always slightly dishevelled look about it. Wash your hair with Bumble and bumble’s Surf shampoo, £18.50 and crème conditioner, £20.00 to create textured waves. Leave loose or pin back into a low knot for her ‘I’m dating a rock star’ style.  Alexa's also just been signed to L'Oreal Professional colour range INOA, thanks to that enviable, rich brunette colour.


By Heather Roberts



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