Left, Natalie Westling, Right, Morwenna Ferrier [Catwalking]
Forget dip-dye blonde. Forget the pink rinse. The only colour to have this summer is orange. Tangerine Dream, to be precise. The brighter, the angrier, the better.
Like most trends, this one started on a model of-the-moment. Arizona skater chick Natalie Westling is only 17, but she’s already walked for Prabal Gurung and is currently hitting the beach with Miley Cyrus in the Marc Jacobs campaign. She dyed her hair on the advice of super-stylist Katie Grand and, well, it’s sort of defined her and made tangerine hair A Thing.
It’s everywhere. Meadham Kirchhoff dyed models’ hair copper for their S/S ’14 show, while Rumer Willis rocked her own version of it. And since hipster-than-thou It girl Arvida Bystrom recently went Tangerine Dream, hair-trend harbingers Bleach in East London’s Dalston have been selling their £5 DIY rinse every two minutes. ‘Pink works in winter, as it lifts the skin tone,’ says Tori, who coloured Morwenna’s hair (left) at Bleach. ‘But it washes out quite quickly. Tangerine Dream actually looks better as it fades.’
Meadham Kirchhoff and Natalie at Prabal Gurung [Catwalking]
‘As someone who has dyed their hair every colour imaginable – from black, to pink, red, purple, blonde and silver – you can imagine my FOMO when I realised there was a colour that I hadn’t tried,’ says Morwenna. ‘Unlike pink, you don’t need to bleach your hair first, so in just 45 minutes my hair is dip-dyed in vermillion – plus, for £5, I can top it up at home like an Oyster card with a rinse-in dye. I might not be 17 or a skateboarder, but I can have It hair. If only for the summer.’
Be a Tangerine Dream girl at home with Super Cool Colour in Tangerine Dream, £5 (Boots nationwide). Salon prices start at £20 for colour rinse/toner at bleachlondon.co.uk