Rosie Huntington-Whiteley has long been a fan of Moroccan oil products, so she is an obvious choice to be their new face hair. The bombshell is their first ever celebrity face, starring in a campaign which celebrates strong women.
According to WWD there will be a series of six videos which will include behind-the-scenes videos, photos and interviews with Rosie. Yes this means you'll be able to find out her beauty inspiration and tips.
Rosie said to WWD: “A lot of the women I surround myself with tend to be older than me. I always love to be around women I can learn something from.” She tells WWD that she finds inspiration from many women including Chimamanda Ngozi Adichie, Eve Ensler, Rihanna, Stevie Nicks, her sister, her mum, and her yoga teacher.
So what's the secret to Rosie's enviable locks? Her hair stylist George Northwood said in an interview: ‘The key to really good, long hair like Rosie’s is to cut the hair all one length and not layer too much, as it can become too thin at the ends. I use invisible layering to give Rosie’s hair really gentle layers. I slice through the ends, removing weight and giving it a beachy look that really flows. Also, a grown-out fringe is essential for Rosie’s hair – cut at nose length.’
“The campaign is an expression of three things: our view of women, our view of beauty and our view of what’s our purpose in life,” said David Krzypow, vice president of marketing at Moroccanoil, to WWD. The campaign will fall alongside the launch of a new range of Moroccanoil hair products - the Smooth Collection.