Percy and Reed To Launch Brand New ‘LookBook’ Instagram Service: EXCLUSIVE

21 November 2013 by

Team Grazia beauty's very own Rose modelling "The Rose" plaited updo (percyandreedlookbook)

Let’s face it- it’s a dull, dreary and frankly freezing Thursday morning, so we reckon a bit of seriously exciting beauty news might be just what the doctor ordered. Listen up ladies, as our friends over at Percy and Reed have just unveiled a brand spanking new service unlike anything we’ve ever seen before- and that’s saying something! As much as we love a good blow dry menu, especially when inspiration is lacking and time is of the essence prior to a spontaneous soiree, we sometimes can’t help but feel a little tied down to the restrictions of the ubiquitous blow dry menu- so the looks might be great, but will it actually work with your texture, colour and cut? All hail Percy and Reed’s new ‘LookBook’- a continual Instagram feed of hair inspiration featuring styles, colours and cuts for men and women alike.

Loving this red-carpet worthy ponytail? We are! (percyandreedlookbook)

Team Grazia beauty are beyond excited about the launch of such an innovative service, plus it’s only available via their Instagram feed (percyandreedlookbook) so you now have even more excuses to be forever checking your phone- it’s all in the name of beauty, ladies! We just love how the feed will be constantly updating- whether it’s direct from the salon as stylists post their finished looks or straight from the likes of you lovely ladies (you can send your own inspirations via email), this is guaranteed to be one incredible page jam-packed with bang-on trends, looks and expert tips. Not just restricted to a handful of blow-dry styles, this new (and simply amazing) LookBook will incorporate everything in the name of hair- lowlights, highlights, plaits, updo’s, shaggy layers, hair chalks, ballerina buns, pixie cuts… The list could go on, and on!

We reckon this "Blossom Braid" would look great with ombre tones (percyandreedlookbook)

Want to get involved? We do. Simply follow percyandreedlookbook on Instagram or email over your favourite styles over to or The only problem we’re having now is deciding what look to go for- but hey, there’s plenty of time to try more than one, right?


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