Think your hair's been weakened by your love of tousling, styling and dying? Well, the clever bods over at Pantene have worked out that it's not just our love affair with heat tools that ruins our tresses - the same ageing process of oxidative damage that happens to our skin happens to our hair too, and causes the hair cuticle to break down.
But, that's not at all - as well as your hair feeling rougher thanks to a weakened cuticle, the strength, lipid structure, colour intensity and strength will all taking a beating too. But never fear - help is at hand, thanks to their genius shiny new Expert Paltinia Hair Strengthening Primer (£14.99).
Knowing the skincare benefits of caffeine, niacinamide and panthenol, Pantene optimised these time-reversing ingredients for use in the primer, and along the way, discovered the perfect dose of each one, which they bundled together in a mixture called PALTINIA™. Full of pro-vitamins, cellular rejuvenating actives and a fortifying polymer which infuses cells at a molecular level, the primer seals, protects and heals all at once.
Supple, swishable hair is at your fingertips - and lucky for you, Pantene have given us 50 bottles to give away. Simply fill out the form below for your chance to win - good luck!
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