21 January 2013 by

Katie Holmes Announced As Co-Owner And First Celebrity Spokesperson For Alterna Haircare

When you mention Katie Holmes you think of Dawson's Creek, princess Suri and that divorce from Tom Cruise, but you also think of her uber shiny pony hair. So it makes perfect sense that she has been announced as the co-owner and first celebrity spokesperson for luxury professional hair brand, Alterna Haircare.

So what does Katie's new gig involve? Well the brand says that over the next few years she will be sharing her creative and consumer insights on upcoming products and initiatives. Sounds impressive stuff. There will also of course be a fabulous glossy campaign featuring Ms Holmes which you can look out for in UK beauty press from Spring 2013.

Katie said of her new project: 'I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it.' She says that the Caviar and Bamboo lines are her faves.

'Alterna products have transformed my hair. I like to keep it simple. When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best,' Holmes added.

Katie has been doing a grand job of scooping up lots of beauty campaigns in 2013, as earlier this month she was announced as the first celebrity face of makeup giant Bobbi Brown.

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