This Wednesday, I am taking half an hour off work to get my roots done. It's Friday but I’ve already pulled ahead.
Unless you’re Rihanna, it’s hard to pull off three inches of root without looking young and/or lazy; especially if your attire doesn’t consist of something cut-away. But truth is, I just don’t have the time or the money to get them done.
I shouldn’t complain. Since the age of 13, I have chosen to dye my hair. Following a few years as a bleach blonde, I went red through black through pink through all of the above, combined, and now back to what was strawberry but is closer to jaundice.
Turns out hair salons have cottoned onto this so it was, quite by chance, that I found myself in Aveda with three inches of mouse and an hour with Dominic, Advanced Creative Director at the Aveda Lifestyle, Salon and Spa London and European Technical Educator. Or as I like to call him, God.
Rather than recoil at the sight (that has happened), Dominic gave me hope: ‘This isn’t uncommon’, he smiled. ‘Many guests working the root look will come into the salon between services for either a deposit only colour treatment service on the mid lengths’.
Aveda has mastered this natty little thing called an ‘Aveda Full Spectrum deposit’, a semi-permanent hair colour which has the dual effect of dolling up the already dyed roots so they look fresher than, say, six months while making your roots look less root-y. Indeed, the colours sort of merge, almost as if they are supposed to look like that. What’s more, it’s not just blondes who are leaving their roots un-dyed. They’ve got many, many colours (12 base shades, 10 pure tones since you ask) which means I can just about pull this off.
Dominic cites Miranda Kerr in the new Mango A/W13 campaign, Rhianna, Rita Ora, Alison Mosshart of The Kills (above) and Sky Ferreria (Hedi Slimane featured her in Saint Laurent’s advertising campaigns, and she is also a FROW fixture at his Paris shows) as purveyors of Intentional Rooting. I blame Slimane’s grunge revival, being skint and yes, ‘the scarcity of time which has not only made roots become more acceptable, it’s also allowed us to embrace them.’ Coerced by Indeed, techniques such as colour melting, tipping and balayage have almost made them… cool?
‘A real recent trend has seen guests requesting us to colour a fake root into the hair, or to darken existing roots. This is normally by back combing the root area and then applying colour to the first inch or two and allowing a seamless blend with the remaining hair’.
So I had it done and you know what? It’s only just washed out. Don’t get me wrong, I’m getting them done next week, but for the time being, who else can say they haven’t dyed their hair since 2012? Right? Right.