UPDATE: Newsflash! When Cheryl Cole was unveiled as the new spokesmodel for L’Oreal Paris’ Feria Go Extreme ad campaign last week, us beauty ladies waited with bated breath to catch a glimpse of the official video. After all, according to the stunning new campaign images, Chezza is now rocking a seriously chic head of blonde locks complete with a super-cool ombré style. Proof that blondes do have more fun, Chezza’s new campaign for the beauty brand sees her strutting her stuff for L’Oreal Paris’ latest offering, Feria Extreme Ombré. Spring beauty essential? We think so! What's more, the official TV video landed on the Grazia beauty desk this morning and we can guarantee you're in for a real treat. Although the vid won't be aired for another 2 weeks, you can check out the full-length version above. We've never seen Chezza looking quite so sultry- complete with a glossy dip-dye and statement feline flick, this is some real beauty inspiration.
Plus, if that wasn't enough, we've only gone and got our hands on an exclusive behind the scenes video, too. Just for the heads up, this isn't exactly your average hair ad. Let's just say there's a lot of head-swishing, dancing and kicking, all set to some awesome dance music. You're in for a treat, girls...
8th April, 2014: Cheryl Cole Unveiled As The New Face Of L'Oreal Paris
Cheryl Cole (L'Oreal Paris)
Ahead of her 11th season of the X Factor, la Cole admitted she wanted to mix things up in the hair department, saying, “I have experimented with blonde and ombré in the past but this time I wanted to opt for a more striking colour.” Want to get Chezza’s extreme dip-dye look? Then stock up on shade E01- Ms Cole’s personal fave, and a total bargain at only £6.99. The DIY hair kit is surprisingly straight-forward and gets the thumbs up from us beauty girls- easy-to-apply with a clever brush-on formula, a statement ombré can be yours in a total breeze.
@ladyccole: #Feria Btw.. Blondes do have more fun
The 30-year-old singer was photographed on the set of the 'Go Louder' TV ad shot by Swedish director Jonas Akerlund. The film isn't just about her new hair either - Cheryl can also be seen showing off her moves as she dances to the track 'Pretty Girl' by Stockholm Syndrome. Clearly thrilled with her new blonde hair, Cheryl commented, “The thing I love about being a blonde is that you feel that you can have more fun, there’s that famous quote, ‘blondes have more fun’ and I think they do!”
Cheryl is the Spokesmodel for L’Oréal Paris Féria Go Extreme collection, available in three shades from www.boots.com RRP £6.99
Credits: Photographed by Rankin for L’Oréal Paris Féria Go Extreme, Make-up by Val Garland using L’Oréal Paris True Match foundation, Hair by Wendy lLes using L’Oréal Paris Elnett and nails by Marge Christodoulou using L’Oréal Paris Color Riche nails.