Beauty SOS: Beat Frizzy Hair With Phyto Founder Patrick Ales' Top Tips

12 August 2013 by

Glossy A-list tresses a la Aniston and Rosie- jealous, us? Never...

Having a bad hair day? Panic not- you aren’t alone. This muggy, damp weather has thrown our usually well-manicured manes into a state of serious disarray, leaving us feeling more drab than fab to say the least. The lethal combination of balmy mornings, torrential downpours and sun-drenched lunch-breaks have done nothing to help the state of our poor tresses…

Come summer, a sleek, shiny head of hair (a la Aniston, Huntington-Whitely, K-Holmes- you get the idea) is every beauty buff’s dream, although the reality aint always so peachy. Well, fear not ladies, as we called on the frizz-fighting, blow-dry expert, Phyto founder Patrick Ales for some serious insider knowledge guaranteed to put an end to frizz for good!

Patrick Ales

Mr Ales certainly knows a thing or two about a humidity-defying blow-dry and a frizz-free finish. In the mid-1960s, the hairdresser to the stars and founder of botanical haircare brand Phyto broke the hairstyling mould by inventing and patenting Le Brushing, the original blow-dry technique. You know the whole arm-aching, round brush-and-hairdryer thing? Yep, that was all thanks to Patrick Ales.

Ales’ styling quickly defined an era- hairstyles developed from the over-styled 50s coiff to the free-flowing styles of the swinging 60s. In fact, Patrick’s own client, Brigitte Bardot, even became a poster girl for this more natural, sexy new look.

Blonde beauty Brigitte Bardot

Phyto’s blow-dry essentials were created by the hair guru himself and quickly gained cult status. Fast-forward to 2013 and Phyto’s Phytodéfrisant, £14.50, is still revered among professional hairdressers the world over, and we can guarantee that a frizz-free blow-dry a la Ales is every Graziette’s dream! Team Grazia beauty have long been fans of this nifty anti-frizz gel, simply because it really does work. The 99% plant-based formula really does pack a punch, and is designed to be used with your hair-dryer to create a gorgeously sleek, smooth look. Think wonderfully hydrated locks with a smooth, shiny finish- no pesky flyaways in sight.    

Mr Ales says, “Phytodéfrisant is a botanical straightening balm I created in 1965 that is still just as effective today. In fact, it is one of 2 French products in the Allure magazine Hall of Fame – the other being Chanel No.5.  I created it to smooth down the hair and soften natural waves using natural ingredients such as mallow, sage and horseradish. It is lightweight and non-greasy and leaves the hair incredibly shiny.  It is the perfect humidity defying product and works well in the warm summer months as it is not heavy.

Read on for Patrick’s top tips to beat the frizz:

It’s all about the prep- “Ensuring a frizz-free look in humid weather relies on careful preparation- using a good shampoo suited to your hair and scalp is essential in order to start with a base of clean and healthy hair.”

Rinse, rinse, rinse! “Take time to make sure the shampoo is rinsed well to prepare hair for styling”

It’s cult for a reason- When a product has been around for so long, we know it must be good, so arm yourself with a bottle of Phyto’s Phytodéfrisant, £14.50: “Take a walnut-sized amount of the product in your hand and apply to wet hair after shampooing. Spread through the hair evenly and comb through with a detangling comb, working from root to tip. Style or blow-dry your hair.”

Naturally curly? Mr Ales recommends applying the product to wet hair and leaving to dry as normal for “naturally perfected tamed curls and gentle waves.”

Remember to fix it- The hair guru himself suggests a light spritz of Phyto’s Laque Soie, £11 to seal your shiny tresses, come rain or shine!

Want Bella Thorne's super-sleek tresses? The secret is out, ladies!       



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