Dolce & Gabbana Launch Baby Fragrance: What's Your Verdict?

24 January 2013 by

Last night I had a chat with my mum about how hard it is being a mother. She revealed many troubling things – what it’s like when your baby hates baths; what to do when you discover your baby likes touching dogs – all of which scared the bejesus out of me. But, she never once mentioned a problem with the way babies smell. On the contrary, she said, when I pressed her: babies smell wonderful. ‘There is’ (and I quote her)’ no smell quite like that of a newborn’.  Riddle me this mum: why then are Dolce & Gabbana launching a fragrance for babies?

Dolce & Gabbana are obviously brilliant. Pour Femme was a game-changer in the Nineties if you like neroli, vanilla and Sicily (who doesn’t) and remains one of those evocative scents that when you smell, en office, makes you immediately fire off emails to Air BnB.

But it’s not the smell we doubt. It’s the market - ‘I bambini’ or ‘children’ according to Stefano’s Instagram. This perfume is also inspired by the smell of a baby and is ‘designed to cuddle and pamper every little boy and girl’, which means it’s fine for delicate skin, is unisex (edgy!) but ultimately, mimics the smell of a baby’s skin.

Major pros firstly, because it’s very modern to create a unisex scent, very in keeping with the recent Pinksticks campaign against the toy industry's limited view of gender roles which forced Hamley’s toy store to get rid of their ‘pink for girls’ floor. Ditto the packaging, which is minimal and orange and about as classy as it gets.

So what do you make of dousing a newborn baby with perfume? Let us know below…


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Pam Burley (Tue Jan 29 19:41:51 GMT 2013): I find this appalling! If you are going to make a 'fragrance' for a baby, or anyone for that matter, do not put chemicals in the "Fragrance" that are known to be hormone/endocrine disruptors, promote allergies, cause reproductive issues or birth defects, etc. Why not opt for organic essential oils that are safe for the tiniest of our human population. Be responsible. No government agency requires that this industry list all the toxic nasties in products, but the tide is turning and companies are starting to take a closer look at what they are using, what the health concerns of those ingredients are, and are making responsible choices to protect the health of their customers... and FUTURE customers. You could be a leader.
Chantelle Flanagan (Fri Feb 01 12:51:35 GMT 2013): My daughter loves a spray of my perfume so I love it x
Reynold Watkins (Sat Feb 02 17:11:02 GMT 2013): I think it's all just part of a larger plan to indoctrinate children into being high-end consumers of products they don't need. Let children be children! They''ll start being super label-conscious when they get into their teens.
Esther Maria Rest (Thu Feb 07 15:33:58 GMT 2013): I think it's dangerous and appalling and will only contribute to children's immune system issues and possibly causing cancer and other very serious issues in their life. Even in the best of cases that the fragrance would be made with 'natural, organic' ingredients, all perfume-grade fragrance substances are grown on crops with pesticides for maximum yield, then thinned down and adulterated with chemicals. And really, a fragrance made to smell like baby's skin? WHY? Profit is the only answer. It is something that clearly can only hurt humanity, and the most defenseless human beings. Please stop.