With News That Chanel's No.5 Fragrance Could Be Banned, Here's Why We Love & NEED It

07 November 2012 by




GALLERY >> Why we love Chanel No.5

Everyone loves Chanel No.5. Fact. Ever since May we’ve been ooh-ing over the news that Brad Pitt is the new face of the fragrance in a ground-breaking take on the ‘beauty muse.’ A man fronting the world’s most famous female scent? Hells yeah!

Now we hear rumours that an EU advisory committee has identified allergens in the No.5 fragrance which could cause health issues for its wearers. NO! Word has it that the committee has suggested (cue shock and horror), a ban on the fragrance and many other of the world’s most famous scents following research into allergy inducing ingredients. In Chanel’s case, this is because of the use of a natural tree moss note in the scent which adds to the woodiness of the fragrance. Uh oh.

But fear not! Sylvie Jourdet of the French Perfumers Society explains that there is no cause for alarm - the risk of allergies comes from using natural rather than synthetic ingredients, which Chanel does.

‘It is the death of perfume if this continues,’ she explains, ‘The more you use natural ingredients, the more there is a risk of allergies. Lemon, jasmine, bergamot all contain allergenics." And we for one think the more natural ingredients, the better so no need to start rationing your last drop just yet.

In support of the continuation of Chanel No.5 - and because we couldn’t bear for a ban have rounded up just ten of the most fabulous things about the scent:

1. While we’re pretty sure that each and every one of you has heard of Chanel No. 5, what you might or might not know is that the scent was launched by the French fashion house back in 1920.

2. In her own words Coco Chanel said that she wanted to create ‘a woman’s perfume with a woman’s scent,’ because ‘Her scent should be as important as her style of dress.’

3. And…added Coco ‘A woman should wear perfume wherever she would like to be kissed.’

4. Coco Chanel Called upon nose to the tsars, Ernest Meaux to research and create the scent. He created a bouquet of 80 scents including jasmine, may rose, vetiver, ylang ylang, sandalwood, orange blossom, essence of neroli, Brazilian tonka beans.

5. Chanel No. 5 received its name because Coco Chanel preferred the 5th sample Ernst gave her. It made the perfumes of the day sound instantly out of date. 

6. We love its simple, chic laboratory flacon form...

7. Marilyn Monroe stated that 'five drops of Chanel No.5' was all she wore to bed. Cheeky!

8. Catherine Deneuve, Audrey Tatou and Nicole Kidman have been faces of the fragrance throughout the years.

9. Chanel No.5 is the best-selling and most known fragrance in the world.

10. Chanel recruited Brad Pitt as the first male face of a female fragrance. And how dulcet are his tones? “It’s not a journey – Every journey ends. We go on. The world turns and we turn with it. Plans disappear – Dreams take over. But wherever I go, there you are: My luck. My Fate. My Fortune. Chanel No.5, Inevitable.”


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