Marni Set To Launch It's First Fragrance

02 November 2012 by

TGI Friday beauties! To make it even better, we bring you news of an exciting fragrance that’s set to alunch. Yep, hot off the press is word that Marni are going to be launching their first fragrance next February. We’re big fans of their quirky collections of clothing so reckon this scent will be suitably cool and collectable. The fragrance will be part of the Aramis and Designer Fragrances division, which comes within the Estee Lauder group.

Now, first of all we're wondering what on earth the perfume will be like. “The perfume reflects Marni’s fashion, certainly,” Consuelo Castiglioni, Marni’s creative director, tells WWD. “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” Ooh, we like the sound of it already.

The same can also be said for the bottle, which was inspired by an old bottle that Castiglioni discovered in a flea market 20 years ago. The shape is a sharply different silhouette than what is seen on most fragrance counters and is much more of a design dream. “I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now”, said Castiglioni.  “It isn’t seasonal. I think this bottle reflects our concept — you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion.”

Veronique Gabai-Pinsky, global brand president of Aramis, said, “Marni is all about a very discrete confidence.” She referenced the fragrance’s outer box, which juxtaposes textured and vinyl surfaces, plus a combination of white and beige with red lettering.  The Marni fragrance will join a whole host of other Lauder collaborations — Donna Karan, Michael Kors, Ermenegildo Zegna, Tory Burch, Tommy Hilfiger and Coach — that “represent a higher-end proposition with an aspirational value”, said Gabai-Pinsky.

Sounds like it'll be worth the wait.


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