London-based blogger Lina writes about everything from beauty and fashion to lifestyle and dating on her cheekily named blog Make Up To Make Out. If you're looking for a personal take on latest product launches from a pint-sized lady with a keen fashion eye then check out our Q&A with the blogger, DJ and writer...
Grazia Daily: How long have you been blogging?
Lina: 4 years.
Grazia Daily: What made you decide to start your blog?
Lina: At the time I started, there was a distinct lack of good beauty blogs out there. As a consumer, one who consumed a hell of a lot in terms of beauty products, I would often try and find reviews and pictures of the product before purchasing. Unfortunately I seldom could, at best I’d find regurgitated press releases with stock photos that simply weren’t good enough for my needs. So I decided to start my own blog, I figured if I was looking for in-depth reviews and pictures before purchasing, others no doubt were too so there must be a demand for it. Plus, I bought so much make-up anyway I may as well put all that money wasted to some good use!
Grazia Daily: Which subjects do you particularly love blogging about?
Lina: Nothing gets me more excited than some really amazing make-up; like a lipstick that is the PERFECT orange, or an eyeliner that doesn’t budge from the waterline and lasts all day. Generally, anything that simply works is a joy to write about, good skincare or hair styling tools. I take the least pleasure from writing a bad review.
Grazia Daily: What’s been your highlight so far?
Lina: I was in Cosmopolitan and Company mag for a promotion with Max Factor a couple of years ago, which was pretty cool.
Grazia Daily: Are there any particular perks of blogging?
Lina: There are tons. The obvious perk is getting sent product to try, as any beauty enthusiast would find it a dream come true. Other perks are going to fancy events at swish hotels, meeting celebrities who are brand ambassadors, being taken to nice dinners at the best restaurants, spa treatments, etc.
Grazia Daily: What are your favourite beauty brands?
Lina: For Skincare; Olay, Murad, Dr. Lowe and Nip + Fab. For Make-up; Smashbox, Clinique, Nars, YSL and Bobbi Brown.
Grazia Daily: Blog brag time - why should people read your blog?
Lina: There are so many good blogs now, I genuinely wouldn’t know why! Haha. I guess if they want something that is a little bit more from a personal view point, about the blogger as well as the products featured - rather than churned out, super professional content that might lack the actual genuine consumer review part that made blogs so unique to begin with.
Grazia Daily: What advice do you have for anyone starting a blog?
Lina: Forget about freebies and perks for now, instead build on having a solid site with good, original content. If you work at it, all the other stuff will come. Lastly, while it might be tempting to emulate your favourite blog, the market is hugely oversaturated with blogs that all look and sound the same. By doing this your blog may look professional, but it also will be forgetful as people won’t be able to distinguish it from others designed similarly. Ultimately, be unique, be yourself, don’t conform, don’t sell out, don’t lose your integrity, and don’t forget the reason why you started. If you can do that, I’m sure your blog will be amazing.
Grazia Daily: Which other beauty blogs do you love?
Lina: Katie’s Beauty Blog for in-depth product reviews and extensive detail, Really Ree for variety and up to the minute information on all new beauty and Milkteef for high-end beauty brands which are photographed beautifully and clearly.