Harvey Nichols has just released campaign shots for its new beauty mecca 'Beauty Bazaar'. We didn't think we could get more excited about the three floor, 22,000 square foot beauty Disneyland in Liverpool ONE, but then we saw the electric campaign with hot pink lipstick, eyeshadow and theatrical black eyeliner. LOVE it!
The campaign was created by adam&eveDDB and shot by photographer Norbert Schoerner and features electric pink make up with the strapline ‘Love Thyself, Beauty Bazaar, Harvey Nichols.’ Pencil Wednesday 7 November in your diaries as this is when the beauty haven opens for business.
Daniela Rinaldi, the Group Concessions & Beauty Director at Harvey Nichols, who is leading the Beauty Bazaar told Grazia: "The decision to launch this globally innovative concept in Liverpool was based upon research that indicated the city had the second highest basket spend for beauty outside of London. With 3,000 millionaires and increasing recognition as one of the most cultural and diverse cities in the UK, Liverpool is the perfect destination for the first Harvey Nichols Beauty Bazaar store.
"In addition, Liverpudlian's are deemed 35% more likely to buy into tanning products than anywhere else in the country, (the city boasts 300 tanning salons - six times the national average!) This with the fact that women are reportedly happier after spending money on themselves and as a category, beauty remains resilient in any downturn."
Julia Bowe, Group Press and Marketing Director at Harvey Nichols said: "We wanted a campaign that would be iconic, beautiful and break the mould of normal beauty advertising, as this is a totally new concept in the beauty market. These advertisements bring to life the promise at the heart of our Beauty Bazaar, Harvey Nichols store which is; after pampering and indulging yourself from head to toe across three floors of beauty, looking in the mirror will be a captivating experience and you’ll fall in love with yourself all over again."
Road trip to Liverpool anyone?