Eau De Olsen Twin: Mary-Kate And Ashley Are Set To Launch An Elizabeth And James Fragrance With Sephora

13 September 2012 by

GALLERY >> Mary-Kate and Ashley Olsen to launch new fragrance

Fresh from showcasing their Spring/ Summer 2013 collection for The Row at New York Fashion Week yesterday, Mary-Kate and Ashley Olsen have an exciting announcement. Fashion's hardest working identical twins are teaming up with Sephora to create a debut fragrance under their Elizabeth and James label and it's due to hit shops in March. The pair whose CV includes TV shows, feature films, fashion lines and a style tome, previously created a range of body sprays for the tween market.

Michael McGeever, senior vice president of Sephora Originals confirmed the deal with a statement: 'We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance.'

The Elizabeth and James brand is named after Mary-Kate and Ashley's little sis Elizabeth and older bro Trent. We wonder if the perfume or the bottle will be inspired by their siblings too, especially since Elizabeth is currently enjoying her own time in the spotlight following a successful start to her acting career.

View the gallery to discover Grazia Daily's predictions for Eau de Olsen.

1. Will Elizabeth Olsen star in the campaign?

She recently demonstrated her modelling skills on the [a href="/beauty/archive/2012/08/29/elizabeth-olsen-covers-bullet-magazines-fall-2012-issue-sporting-chanel--balmain.htm">cover of Bullett magazine[/a]. As a rising Hollywood star Elizabeth is certain to get snapped up by designer brands so why shouldn't her big sister's get in on the action?

2. Will coffee feature as one of the notes?

Mary-Kate is apparently a fan of Marc Jacobs' Grapefruit fragrance, but the sisters are rarely seen without a caffeine fix when they're off-duty. Perhaps the perfume will contain a hint of Vanilla Latte or decaf .

3. Will it be vintage?

The twins are fans of a vintage gem. We're thinking a musky retro-inspired scent could be on the cards.

4. Will it capture the essence of New York City?

As the Olsen twins permanent place of residence, we wonder if the smells of NYC (the pleasant ones of course) could be an inspiration.

5. Will it be kooky?

Sunnies on the red carpet and oversized knitwear in the summer, the Olsens like to go against the grain. We're hoping for something weird and wonderful from the bottle design.

6. Will it be monochrome?

As much as MK and Ashley experiment with vintage prints they like minimal, monochrome design too. What if the sisters each designed a bottle to reflect their different personalities? Or is that just way naff? We can't decide.

7. Will it be dramatic?

These girls have lived and breathed fashion from a very early age and have never shyed away from experimenting with trends. Whatever they do it will certainly be thoroughly thought out and make a bold statement in line with their red carpet looks.


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Attila Júhász (Fri Sep 14 17:44:42 BST 2012): She so inocently beautiful.