Way back in early June we revealed the exciting news that Jessica Chastain had been signed as the face of YSL’s delicious new fragrance, Manifesto. At the time we were beyond excited to see how YSL would style the gorgeous flame haired Chastain in what was to be her first ever beauty campaign. After all, the brand have never shied away from making a daring statement in their previous campaigns, (who quite frankly, could forget the lovely Sophie Dahl in the buff?). As a result, we were expecting, and hoping, for a similarly bold statement for the Manifesto launch.
And then in August, we weren’t disappointed when the first striking images of Jessica making her beauty debut were released - with her hands dripping in rich purple paint - the luxurious shade which is synonymous with YSL and was described by Stephen Bezy, international general manager of Yves St Laurent, as ‘the colour of absolute seduction’ and therefore in keeping with their reputation for racy campaigns.
After seeing the images, we couldn’t wait to see what YSL and Jessica had in store for us next and finally today we’ve got the latest instalment in the Manifesto launch in the form of this awesome television campaign for you. Don't you just love love love it?
Manifesto Eau de Parfum, from £44 is available right now at www.yslbeauty.co.uk before sales go nationwide from 19th September 2012