How Nicole Richie Created The Perfect Fragrance Campaign With A Little Help From Blake Lively and Natalie Portman

29 August 2012 by

At first glance, the campaign for Nicole Richie’s debut fragrance, cleverly titled Nicole, could be mistaken for a top-notch designer scent. See the lashings of honey-blonde hair, the wide eyes, the flash of naked skin. Basically, it’s just as a fragrance ad should be, right? Some of our favourite ads of all time are those that are the moodiest and positively ooze sex appeal so Nicole has ticked all the boxes in the campaign sense.

So what are the essential ingredients for a fragrance ad? Click through the gallery above to see how Nicole may have taken inspiration from the most fabulous of perfume ads. Now all we need is a sniff of the actual product!


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