If you thought Boots was only good for picking up some *ahem* womanly essentials, you can think again. The high street giant is not only launching a whole new section of luxe haircare products (meaning we don’t have to trek to fancy salons to get silky, shiny tresses), but top stylists will also be on hand to cater to your every query.
So who are these premium brands? Much to our excitement, backstage styling hero Bumble and Bumble (who serviced shows ranging from Zac Posen to Burberry) will have a counter. Customers will get the chance to try before you buy with live styling, advice and touch screens that detail all the product and styling information. Cool huh?
And if you get too carried away with some overstyling (which FYI we seriously plan to), you can always chat to one of the new Ojon advisors about how to nurse your hair back to health. They too will have a counter and their treatment based Hair Care Rituals Line. Hurray! Enough of the technicalities, the important question is which products are we most excited about? Here's our edit of the top five...
BB Spray De Mode, £21.50 - A backstage favourite, able to withstand heat, brushing and still remain flexible.
BB Texture, £21.50 – Nothing else provides that elusive, perfectly undone quality like this wonder product.
BB Spray, £20.50 – Conjurs Kate Bosworth style dream waves.
Ojon Super Sleek Shampoo, £20 – Cleanses hair without stripping it of vital moisture.
By Chiara Merullo