Balenciaga Has NOT Ditched Kristen Stewart As The Face Of Florabotanica Fragrance: UPDATE

13 August 2012 by

UPDATE: Despite speculation swirling earlier this week, our good pals at Balenciaga have confirmed that Kristen Stewart IS still the face of their Florabotanica fragrance campaign. Phewf! The video Grazia Daily came across yesterday, which does not feature the 22-year-old actress (check it out below), is in fact an in-house internal video. According to Balenciaga, there is not a TV ad for the scent, only print which Kristen is very much the face of. Well, that's one weight off our mind.

13/08/2012: Has Balenciaga Ditched Kristen Stewart?

The news first emerged in January, in June, we got a first look at the campaign and today, we've been treated to the campaign video for Balenciaga's new fragrance, Florabotanica, fronted by Kristen Stewart.

The scent is launching next month and the campaign images, shot by Steven Meisel, depict K-Stew posing with her hands in the pockets of a floral dress in that too-cool-for-school stylee. 'There is something natural about it,' raved Kristen. 'It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’ 

But watching Balenciaga's campaign video, we can't actually 'check her out'. In fact, K-Stew is nowhere to be seen, making us wonder why the French fashion house would miss out on an opportunity to make the most of their new muse. One thing's for sure, the highest paid actress in Hollywood doesn't come cheap...

There are two possibilities. Firstly, rumours are swirling that Kristen is resisting taking part in the press tour for her latest movie On The Road and has dropped out of filming Cali with Alex Pettyfer. Maybe she's intentionally lying low after THAT scandalous scandal shook the world and perhaps she asked to be edited out of the campaign? OR Balenciaga may be so shocked by her naughty antics that the brand has shied away from working with Kristen in fear of the fall out, ditching her entirely from the campaign.

Watch the video below and let us know your verdict...


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