Behind The Scenes On Britney Spears' New Fragrance Campaign Shoot. PLUS The Most Beautiful Campaigns Ever!

10 August 2012 by

GALLERY >> The Most Beautiful Campaigns

Oh HELLO! Isn’t Britney Spears looking super glam? The singer and brand new X Factor judge (USA only – soz guys) tweeted this pic of herself dressed up to shoot her latest fragrance campaign.

The shoot is for Fantasy Twist, her third perfume collab with Elizabeth Arden, after Curious in 2004 and Fantasy in 2009.

This new campaign sees Spearsy dressed up in an Egyptian style.  She wears a floorlength gold, sequin gown with metal feather shoulder pads teamed with bangles and a head dress.  Her eyes are dark and smoky and her hair is straight and long.

Britters tweeted: 'Channelling my inner Cleopatra today at Elizabeth Arden Fantasy Twist shoot. Fragrance is out in Sept. 1st look on Path.'

So what do you reckon? Is this going to be the most amazing beauty campaign ever?  Click through our gallery of favourite beauty campaign shots and decide for yourself.

By Kate Lloyd and Elise Marraro

Isabella Rossellini for Bulgari

The forever elegant and ultra- sultry Isabella Rossellini is the face of Bulgari's latest campaign. Shot by famed photographer Annie Leibovitz, Rossellini is poised and confident in red pumps, lounging on a leather sofa. A true queen indeed. From the article: [a href="/fashion/archive/2012/07/19/first-look--isabella-rossellini-in-bulgaris-latest-campaign.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Louis Vuitton

We love the sun, but after seeing the Louis Vuitton 2012 Autumn/Winter campaign designed by Marc Jacobs, we're itching to throw on those large bouffant hats. Artistic Director Marc Jacobs had built a replica carriage to fill with ten of his model commuters. The Victorian-styled dream shoot was photographed by the legendary Stephen Meise. From the article: [a href="/fashion/archive/2012/06/14/marc-jacobs-unveils-louis-vuittons-full-autumn-winter-2012-campaign--exclusive-v.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Olivia Palermo for Carrera Y Carrera

Nothing screams contemporary chic like hip socialite Olivia Palermo in thei 2012 campaign for luxury Spanish jewelry brand Carrera Y Carrera. The campaign features Olivia posing in classic, ladylike ensembles with her usually straight locks curled in a side parting reminiscent of 1940s films stars like Lauren Bacall and Rita Hayworth. From the article: [a href="/fashion/archive/2012/08/03/olivia-palermo-stars-in-new-campaign-for-the-spanish-fine-jewellery-brand-carrer.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Emma Watson for Lancome

Who can ever forget the 2011 Lancome Tresor Midnight Rose fragrance featuring the lovely Emma Watson? Shot by world-renowned photographer Mario Testino, this was a class-act campaign. From the article: [a href="/beauty/archive/2011/07/27/video--emma-watson-for-lancome-fragrance-teaser.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Alexa Chung for Maje

Alexa Chung is the face of the Fall/Winter 2012 Maje collection. Photographed by Glenn Luchford in Paris, these black-and-white images for the French brand are particularly mesmerizing, and the epitome of classic French style. From the article: [a href="/fashion/archive/2012/06/19/alexa-chung-bags-another-campaign--looks-sixties-tastic-for-maje.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Natalia Vodianova for Stella McCartney

Natalia Vodianova is again the face for Stella McCartney's 2012 collection, sporting tightly pulled back hair and adorable faces that get us hooked on those stellar Stella pieces. From the article: [a href="/fashion/archive/2012/08/02/natalia-vodianova-is-fronting-another-stella-mccartney-campaign--but-did-she-loo.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Eddie Redmayne and Cara Delevingne for Burberry

This is hands-down one of our favourites. For the Burberry Prorsum Spring/Summer 2012 campaign, the fashion house got Eddie Redmayne and Cara Delevingne looking playful and so very cool. From the article:  [a href="/fashion/archive/2011/12/13/eddie-redmayne---cara-delevingne-are-the-stars-of-burberrys-spring---summer-2012.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Louis Vuitton

The Louis Vuitton's Candy-Coloured Spring / Summer 2012 Campaign Stars Daria Strokous and Kati Nescher made our mouths water both for their ice cream and their creamy dresses. It was not only visually brilliant, but also a reminder to enjoy the sweetness of things. From the article: [a href="/fashion/archive/2011/12/15/louis-vuitton-spring---summer-2012-campaign.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Camille Rowe Pourcheresse and Imogen Poots for Chloe

In Chloe's 2011 campaign for the eponymous (and very delicious) Chloe Eau de Parfum, model Camille Rowe Pourcheresse and actress Imogen Poots (of 28 Weeks Later and upcoming Fright Night) worked that glowy, blonde and flawless look that has become the brand’s trademark. They also worked that very large bottle we all are desperate to have.From the article:  [a href="/beauty/archive/2011/08/22/behind-the-scenes-video--chlo-s-latest-fragrance-campaign.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Arizona Muse for YSL

We love anything that features It-Girl Arizona Muse, including this edgy 2011 campaign for YSL Pure Chromatic Eye Colour Palettes. From the article: [a href="/beauty/archive/2011/04/11/arizona-muse-for-yves-saint-laurent-s-pure-chromatic.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Eva Mendez for Thierry Mugler

Eva Mendes was pure perfection as the face of fashion house Thierry Mugler's 2011 launched fragrance, Angel. She also sang in a video campaign for the fragrance, which we will say was memorable. From the article: [a href="/beauty/archive/2011/09/13/watch-eva-mendes-singing-for-mugler.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Lady Gaga for MAC

For the 2011 MAC Viva Glam Campaign, Lady Gaga was radiant (literally, emitting light!). We love Gaga's glowy look and wish we could work up these almond-esque, feline-shaped eyes at home. From the article: [a href="/beauty/archive/2010/12/10/are-you-still-gaga-for-gaga-mac-are.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Rosie Huntington-Whiteley for Burberry

Clad in nothing but a trench coat, this 2011 Burberry Body fragrance campaign with Rosie Huntington-Whiteley turned heads! From the article: [a href="/beauty/archive/2011/07/13/rosie-huntington-whiteley-is-the-burberry-body.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Lea Seydoux for Prada

Another French fox made her way into the 2011 Prada Candy campaign. The stunning Lea Seydoux takes the lead in dancing with her piano teacher in a wild and slightly saucy Apache routine. From the article: [a href="/beauty/archive/2011/08/22/pradas-fragrance-ad-features-l-a-seydoux-doing-the-apache.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Lady Gaga for Fame

Who better to have one of the memorable campaigns of 2012 than Lady Gaga? Filmed the black-and-white Fame ad, shot by none other than Steven Klein and featuring a nude Lady Gaga wearing a black mask and many many little miniature men, who appear to be clambering all over her and protecting her modesty in what we must admit, is a most novel fashion. From the article: [a href="/beauty/archive/2012/07/17/wow-check-out-the-campaign-for-lady-gagas-new-fragrance-fame.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Liv Tyler for Pantene

Gaspard Ulliel for Chanel

While we ladies are usually bored by male fragrance ads, this 2010 Chanel Bleu campaign, directed by Martin Scorsese and starring French fox Gaspard Ulliel, had us change our tune. From the article: [a href="/beauty/archive/2010/08/26/video-.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Felicity Jones for Dolce and Gabbana

We loved the elegant and sultry beauty of Felicity Jones in the 2012 Dolce and Gabbana Kohl Campaign. See the fresh, glowy skin, those sky high cheekbones, perfectly pouty lips and almond-shaped eyes. From the article: [a href="/beauty/archive/2012/02/03/golce-and-gabanna-and-felicity-jone-create-makeup-magic.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Mila Kunis for Miss Dior

Everyone is raving about Mila's 2012 campaign as the face of Miss Dior. We couldn't resist her modernized sixties hair and make-up, along with those classically chic handbags. From the article: [a href="/beauty/archive/2012/08/02/mila-kunis.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Juju Ivanyuk for Lanvin

Launching in 2012, this is Lanvin's first fragrance in four years. We were impressed how Lanvin using supermodel Juju Ivanyuk as a monochromatic foil for the purple packaged perfume, complete with signature bow-tie. From the article: [a href="/beauty/archive/2012/05/01/beauty-news--lanvins-new-fragrance-jeanne-couture.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]

Katy Perry for ghd

In the 2012 ghd campaign, Katy Perry looked ravishing in a white A-line dress and glossy brown locks. The songstress is continuing her role as Global Brand Ambassador for the hair group but the new photos are much more sophisticated and stylish than we've seen before.From the article:  [a href="/beauty/archive/2012/08/09/katy-perry.htm" target="_blank" rel="nofollow">www.graziadaily.c...[/a]


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