Partnering with UK-based breast cancer charity Future Dreams, essie launches its Breast Cancer Awareness collection in October.
The collection includes 4 different shades of pink, including its tag-line shade ‘We’re In It Together,’ a creamy bubble-gum colour that stands as much on its own as for its cause.
This collection is very dear to the brand- Essie Weingarten, the founder of Essie, had this to say: ‘…I’m fully committed to helping raise awareness and educating young women about early detection, and this collection is a big part of that. It’s very close to my heart.’ Hands (and nails) to your hearts! For information, visit www.futuredreams.org.uk