It's Eylure's 65th Anniversary! Here Are Their Eight Essential False Lash Styles

07 August 2012 by

GALLERY >> The Lashes You Need In Your Life

Can you believe that false eyelash brand Eylure is turning 65 this year? Who'd have guessed the go-to brand of the TOWIE cast and Katy Perry is actually reaaaaaally old?

The brand was started in the 1940s by costume designers David and Eric Aylott. Back then they were making wigs, beards and moustaches as well as HUGE lashes, but it was the falsies that really took off. They created an instant eye widening effect on film and so were mega popular in glamorous Hollywood. They were worn by the likes of Marlene Dietrich, Joan Collins, Ingrid Berman and Sophia Loren on set. Elizabeth Taylor even wore them when she took on the role of Cleopatra.

The lashes didn't go on sale to the general public until 1948, but by the 1960's lashes had become a part of every woman's beauty routine as everyone tried to recreate Twiggy's doe-eyed look. Fast forward in time and we're more likely to use them to recreate the stage makeup of our fave popstars with Girls Aloud and Katy Perry designing lashes for the brand.

The brand are launching a collection of four special edition anniversary lashes to celebrate their birthday. Inspired by the pop culture of the 60's , the four styles are called 'London Calling', 'King's Road', 'The Chelsea Look' and 'Queen of Mod'.
Instead of looking to the future, we asked the lovely people at Eyelure to look back through their ranges and pick out the lash styles that every falsies lover needs in their life.

Click through our gallery to see the lashes that they picked.

By Kate Lloyd

Classic enhancers

Every girl needs a classic enhanced lash look as worn by Holly Willoughby.

Try Eylure's Naturalites 101 (£5.06)

Bottom lashes

Bottom lashes are essential for getting a retro eye look.

Try Eylure's Naturalites Upper & Lower Lashes Choppy (£7.95)

Sparkle lashes

Perfect for festivals and parties. The ultimate party lashes have added sparkle.

Try Girls Aloud Party Lashes by Eylure (£6.08)

Individual lashes

Create a demure daytime look, very wearable and practical

Katy Perry's range

Our favourite lash loving lady creates her own range of lashes, each representing her iconic beauty looks.

Katy Perry Lashes by Eylure (£5.95)

Double layered

Glamour model chic. Double layered lashes are ultra glam and favourite among TOWIE stars including Chloe Simms.

Try Eylure's Double Lash 205 (£7.10)

Graphic lashes

Sometimes you want to make a statement with your makeup and wear cool and quirky lashes.

Try Eylure's Hed Kandi Lashes (£6.95)

Night out lashes

 Full and flirty lashes are the ultimate favourite among makeup artists and industry professionals.

Try Eylure's Natural Texture Lash 155 (£5.06)


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