We told you how madly in love we are with the new Estee Lauder Autumn/Winter collection, and now there is a new campaign video featuring Tom Pecheux, the Creative Makeup Director who designed it! The video features him and model Constance Jablonski touring Paris at night, which was his inspiration for the velvety, sparkling colours.
The video shows a casual stroll as Pecheux occasionally remarks on his inspirations for the collection, usually famous Parisian landmarks. ‘I created a very shimmery gold,’ he says of colour Nouveau Riche, ‘as that’s what the Eiffel Tower becomes at night.’ We then see his appropriately named Black Plum polish, an emulsion of black blue and purple that was inspired by the impressive the Fontaine de la Concorde, as well as the sparkly beige that recalls the stones of Pont Neuf.
After witnessing grandiose landmarks, the video switches to a more dream-like atmosphere, reflecting the intensity of the hues. Constance plays on carousels and gazes onto the Seine with her perfectly manicured nails, bewitched by the city. She says the black green Viper is her fave of the collection. We have to agree it’s gorgeous, but how do we choose?!
Going from dream to sweet romance, Pecheux playfully gives Constance flowers, and as she twirls around she comments on the stars of the collection, the purple hues of Smashed and Bete Noir: ‘They are amazing!’ She then bites into a Parisian pastry that we’re all too jealous to watch her eat, but we’ll happily take the purple glam nails instead. Click through the gallery to see if you’re as inspired by Paris at night as we are- we’ve got our mani-pedi’s at the ready!
By: Elise Marraro