Dolce & Gabbana Announce Laetitia Casta As The New Face Of Pour Femme Fragrance

26 July 2012 by

Thankfully it’s another sunny day and with it comes some exciting and bright fragrance news: Dolce & Gabbana have announced a new glamorous face for their original sent Pour Femme! 

Hot off the fashion house press, it’s been confirmed that Laetitia Casta, the French model and actress who’s no stranger to being the fabulous face of beauty campaigns (she’s been a L’Oreal spokesperson for over 10 years) is fronting the campaign and, according to the designers, Laetita is just right for now. Why?  According to Domenico and Stefano, “Laetitia has always bewitched us with her sensual and natural charisma: she is the perfect interpretation of a Dolce&Gabbana woman of today”. 

First launched in 1992, this relaunch of the Pour Femme fragrance is a finely tuned version of the iconic scent, with Neroli and Raspberry notes thrown into the classic mix.  Following Dolce & Gabbana tradition, Mario Testino took the visual reigns and shot the ad campaign with Laetita, creating a ‘scene of fairytale romance in the Italian tradition’.  What more would you want from a fragrance?    

Joining the other faces of Dolce & Gabbana beauty, Felicity Jones, Scarlett Johansson and Monica Bellucci, Laetita adds a French twist to the international string of the Dolce & Gabbana beauty bow.  Will Laetita follow in the footsteps of her fellow Dolce & Gabbana faces and front the make-up collection too?  We can only hope.

The fragrance launches exclusively at Harrods on 22nd July and nationwide on 22nd August 2012. Check out Laetita in her role as L’Oreal spokesperson below. Do you think she's going to make a good Dolce girl?


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