Last week we caught up with the lovely hair experts at Pantene to learn about their latest endeavour. This time it was not a new shampoo, a mask, nor a volumising mousse, but rather a brand new project which proves that there's a very big heart behind all of that swishable hair.
You may or may not be aware that a whopping 100,000 ladies suffer from cancer-induced hair loss and regrowth every year in the UK. With this is mind, it is perhap surprising that Cancer Hair Care is the very first UK charity dedicated soley to assisting women suffering hair loss through cancer treatment. Founder Jasmin Julia Gupta explained to us that most woman have an extraordinary affinity with their hair, with many who are diagnosed with cancer claiming to feel more anxious about hair loss than undergoing treatment. Hence the definite need for charity Cancer Hair Care, who are there to offer invaluable support and advise at every stage of hair loss and hair growth, be it about the latest way to tie a scarf or how to cut and colour hair that has regrown.
Pantene Pro-V will not only make an initial charity donation, but are also creating a limited edition pack across its Classic Care range to raise much needed funds. Available in store from August, the purchase of one pack equates to one 5p donation to the charity - A savvy way of bolstering the charity’s research potential and ability to reach women nationwide.
Pantene Pro-V Ambassador Cat Deeley is set to be the celebrity face of the partnership, helping to spread the word about the support the charity offers, while working with a group of women who have lived with hair loss through cancer. Helping sufferers understand that loosing hair doesn’t mean relinquishing a symbol of their femininity and health, is a hurdle founder of Cancer Hair Care, Jasmin Julia Gupta, also maintains is crucial:
“Within all of our work we have worked really hard to evoke a sense of togetherness. We feel that this means that no woman has to face up to hair loss alone - together we can make hair loss one less worry,” says Jasmin.
The Pantene Pro-V Classic Care range will feature the Cancer Hair Care logo on packs from August. In the meantime girls, watch out for the brand’s free information and resources on the charity’s new and super chic website, www.cancerhaircare.com, including ‘Talking Heads TV’ - step by step videos – useful guidance sheets and support videos from women who have themselves experienced hair loss through cancer treatment.
Pantene we salute you!