Finding your perfect foundation match has surely got to be one of the hardest tasks for makeup loving ladies. There are just so many rules, so many shades and so many different things that could go wrong - It all gets rather overwelming. Plus, from where we are standing it seems once you have found your perfect hue, it is inevitably discontinued or consistanly out of stock. But fear not you lovely lot, because we may or may not have just the thing in the form of brand new website www.findation.com , a super snazzy site designed to help you you find your ideal foundation, in brands you have never tried before, without getting off the sofa and going to a store - god forbid.
All you need to do is enter in the shades that you have previously worn, click search and wait while an algorithm (AKA fancy computer maths) works out the exact shades from alternative brands would work for you too. Cool huh?
"I thought, wouldn’t it be great if there was a site that would tell you all the shades that were similar to what you were already using? There wasn’t one so I had to build it!" explains site founder Kate Morris. We like her thinking. Even better, the more users who enter their matches, the more accurate the site gets. So if you save your profile, when you return to the site, you will see a whole new bunch of recommendations. Genius! Give it a go and let us know what you think.