Now we are used to some unusual gifts here at Grazia HQ, but when a globe shaped, lychee and lemonade jelly, quite literally, plopped onto our desk (whilst shaking rather threateningly), even we were left speechless.
So what on earth has that got to do with beauty? Well, we can reveal that the clever types at uber cool cult fragrance brand, Davidoff are the ones behind all of this extraordinary creativity, with the aim of highlighting their partnership and support of National Geographic Pristine Seas Initiative. Because after all, did you know that despite the fact that the oceans cover 72% of the world’s surface, only 1% is protected and The National Geographic Society works to change this through a series of expeditions? Too right!
And where does Davidoff fit in we hear you ask? Well, from today a brand new limited edition of Davidoff Cool Water for Men and Women will go on sale. These limited editoins will each have a nifty access code to www.love-the-ocean.com inscribed on them which will in turn enable to buyers to follow the route of explorer, Enric Sala’s latest expedition via a geo-localisation application. Ahhh, we love a good charitable cause, we do.
And if that doesn’t float your boat (sorry, we couldn’t resist), then the supporting media campaign featuring Hollywood swoonstar, Paul Walker is bound to make you weak at the knees.
Phoar… now that’s something to get excited about!