Perfume news people! And it’s prestige Milan fashion house Gucci’s turn to delight fashionable noses with a brand new scent! It’s name is Première and the face of the new fragrance is none other than Blake Lively. In the words of Gucci creative director Frida Giannini, the perfume is for a beautiful, successful woman who is ‘living her moment, whether it’s on the red carpet or at a private dinner.’ Blake certainly looks as though she smells divine so we say a good choice there, Gucci – and the actress has already been busy posing away for the new perfume’s imagery.
Frida Giannini said she chose the beautiful blonde partly ‘because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes.’ But she also admired her attitude; ‘although she’s young, she’s also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour.’
For her part, Blake Lively is a great fan of the brand, saying, ‘Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,’ she says. ‘In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.’
When asked by WWD about her views on Old Hollywood style, Lively noted she had grown up watching old movies, and lavished praise on Katharine Hepburn – ‘the perfect example of all that I believe women should be’, Grace Kelly; ‘Grace’s style was soft like a sigh’ and Audrey Hepburn, whose style ‘captured happiness.’ I wish women still walked around the house in full-length, black-tie-worthy dressing gowns,’ she said. ‘You can watch ‘The Philadelphia Story’ on silent and still love it. It is one of the greatest fashion shows you’ll ever witness.’
Ah she’s such a classy lady! We can't wait to smell the new scent.
UPDATE: Gucci Premiere, inspired by timeless Hollywood glamour, has notes of bergamot, orange blossom and white flowers and is available for £45 for 30ml at Selfridges from 5th July, Harrods from 11th July and nationwide 25th July. Go, go, GO!