Earlier this week we reported on the flurry of rumours about Lady Gaga’s long-awaited fragrance which is said launching in September this year. For starters, we heard that the scent is called Fame and will not smell like blood and semen as originally reported, but but rather like an expensive hooker instead. Blimey!
What we didn’t know at the time, was that these snippits of information had actually come from a US magazine editor who had leaked a photo of the outer bottle and its packaging along with its name via Twitter. Naughty!
Understandably, the star was less than amused by the premature reveal, tweeting on Wednesday: “Looks like photos of my perfume are being leaked. Oh you fashion editors, I could just crinkle my hands at you!” Eeek. Can you imagine the horror of receiving a public bol****ing from The Gaga herself?
So feeling forced to reveal the details of the upcoming scent much earlier than planned, the singer's tweet also included a photo of the fragrance, which holds a BLACK eau de parfum in a clear bottle, topped off with a chunky Art Deco-looking gold cap. While we aren’t entirely sure what her definition of “crinkle” entails we're pretty sure that receiving a "crinkle" by Lady Gaga is no cool thing. Cut to yesterday and Gaga took to her website to make the finer details of her first fragrance officially known. So here's what we know...
The fragrance is set to be the very first black eau de parfum, once airborne transforming into a clear liquid and promising to deliver “a true metamorphosis...when worn on skin.” You may be less than surprised to hear that there is none of that typical top, middle and base note stuff with this one; instead it relies upon on “push-pull technology,” whereby the ingredients interact harmoniously together and are free from any hierarchy. The fragrance has three main accords; dark, sensual light (inspired by belladonna, the deadly nightshade); opulence (a fusion of dripping honey, saffron and apricot nectar), and whispers magnificence (a floral layer of crushed tiger orchid and jasmine sambac). Lady Gaga also revealed that the scent has been produced as a collaboration between Gaga’s own Haus Laboratories and Coty Inc, while the bottle was designed in collaboration with Nick Knight.
We love how oh-so-Gaga this fragrance production has been; even the press release contained Gaga’s personal touch. She wrote, “Enjoy the first-ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X Gaga.”
The launch will coincide with Gaga’s second cover for US Vogue, which according to sources, has already been shot by Mert Alas and Marcus Piggott. Do you think you'll be giving this one a spritz?