Waaay back in July 2011 (which rather scarily feels like only yesterday), Grazia Daily revealed the rather intriguing rumour that super-star and singer extraordinaire Lady Gaga was secretly working on a fragrance-with-a-difference. She'd teamed up with none other than Coty (which is the company that makes Kate Moss and Sarah Jessica Parker’s scents along with Marc Jacobs, Chloe and Calvin Klein, FYI). At the time, Coty were unable to reveal anything about the scent so we made a stab-in-the-dark guess that it would be called ‘Little Monster’. Genius, no?
Then the Lady told US Vogue that she would indeed be coming up with a new fragrance and it would have elements of the smell of *ahem* blood and semen. Cripes.
Almost one year later and we haven't had any more details, with both Gaga and Coty maintaining a veritable sense of mystery about the whole ordeal. But! New snippits of information have been revealed this week and rumours suggest the scent is to be called Fame and will not smell like blood OR semen but rather 'like an expensive hooker.' Oh goodie!
The fragrance is said to be launching come August and we've heard Steven Klien, the producer of Gaga’s Alejandro music video has worked on a short vid to accompany the olfactory experience. Rumours aside, we can’t wait for the official launch when we will find out what is really going on. No doubt the singer will pull something extraordinary out of the bag and we for one can’t wait to see it! Needless to say, you’ll be the first to know…