Jessica Chastain Bags Her First Campaign For Yves Saint Laurent's New Fragrance, Manifesto

11 June 2012 by

Another exciting snippet of news today for you peeps! Yves Saint Laurent have announced the face of their new fragrance, Manifesto, and it’s none other than beautiful actress Jessica Chastain. We’re beyond excited to see the flame-haired beauty bag her first ever campaign, not least because she will be the first red-head to appear in the brand’s ads since Sophie Dahl. You'll remember our Sophie appeared naked in THAT controversial shot for Opium fragrance and showcased little more than porcelain-perfect skin, foxy orange hair and striking green eyeshadow.

Jessica, who came onto our radar thanks to films like the Tree Of Life, The Help and The Debt, was chosen by YSL’s international general manager Stephan Bezy because of her free mind and charm. 'We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind,' he said. 'She embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be.' Well said, Stephan!

The Manifesto fragrance will launch in September in France and should make its way to stores across Europe by the end of the year before heading to the United States in early 2013. Aside from Ms Chastain, we are beyond excited for a new YSL scent. The name Manifesto in fact comes from one of the brand’s photo periodicals started by former creative director Stefano Pilati so this one should be a winner! Can we expect another saucy shot starring the gorgeous Jessica?


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