Supermodel Juju Ivanyuk stars in the new ad campaign
We’ve waited over four years for the release of a new fragrance from Lanvin, aka: one of our favourite French fashion houses, so we’re pleased to confirm that from today, Jeanne Couture hits beauty counters!
Accessorised with a ribbon at the neck of the bottle (a cute nod to designer Alber Elbaz’s signature bow tie), Jeanne Couture is a ‘sophisticated variation’ on the original scent, Jeanne Lanvin and both are named after the founder of the fashion house.
Although the fragrances share the raspberry note of the original, the similarity between the two scents ends there. Expect a grown up, spiced up fruity version of the original this time round with added magnolia, musk and peony.
You might also want to factor in the long queue that is bound to accompany the launch of the scent, which is already highly anticipated by fragrance fans. In fact, it's set to be this summer's must-have scent. Are you ready for the Lanvin lunacy to begin?
Available nationwide £55.50