We’re thrilled to hear that actress Zooey Deschanel has joined the likes of Naomi Watts and Eva Mendes as she is named the new face of Pantene. She stars in their new Beautiful lengths campaign, looking glossy and groomed as always. The actress said, “I am so excited to be a part of the Pantene family. I'm really into hair! So, I just like hair, so... that sounded weird,” in her usual quirky manner. It comes after her stylish outing at the White House Correspondence Dinner in Washing last Saturday where she was schmoozing with most of Hollywood’s glitterati but also swishing her rather fabulous locks about too.
Zooey at the White House Dinner
Kevin Crociata, Marketing Director at Proctor & Gamble called the starlet a ‘breath of fresh air’ and remarked that she ‘fits the fun side of Pantene’. Well we agree too Kevin, she is perfectly suited to the campaign. Good choice sir. In case you didn’t know, the Beautiful Lengths program encourages women to cut and donate their hair so it can be turned into real-hair wigs. The wigs are then given to the American Cancer Society Wig Banks, completely free of charge, to help women across the US who are undergoing cancer treatment.
Miss Deschanel couldn’t be more enthusiastic about the campaign if she tried. ‘Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair… and you can’t put a price on that.’ Zooey isn’t able to cut her own hair due to acting contracts but those aren’t stopping her rave about the brand and support the sentimental campaign. Ah Zooey, not just a pretty face but a heart of gold too. Watch the video to see Zooey in all her Pantene glory...