Makeup Pick: Virgin Atlantic and BareMinerals Launch "Upper Class Red" Lips

10 April 2012 by

 

This week Grazia Team Beauty is prepping for a long-haul trip to Los Angeles to shoot a top secret summer beauty story for you lovely lot.  While the promise of a brilliant days shooting and well, super hot sun, is getting us pretty excited, there’s no denying that shoot prep equals longer-than-normal working hours and less lunch breaks, as we work to gather together a top notch team of photographer, makeup artists, hair stylists, manicurists, models and amazing clothes.

At these busy times the odd distraction from work is all too welcome.  This morning such relief came, rather appropriately bearing in mind our transatlantic crossing, in the form of Virgin Atlantic’s brand new collaboration with mineral makeup brand bareMinerals.  The product in question? A bespoke lip stain named “Upper Class Red” which has been produced to celebrate the launch of the airline’s sparkling new Upper Class Cabin, and of course the jet-set glamour and style which has become synonymous with the airline’s distinctive cabin crew.  (HOW awesome was the Virgin TV ad (below) and didn’t it make you consider a career change to become an air hostess on the spot?)

Anyway, needless to say that we spent at least 15 minutes donning the red in question and frolicking around our desk performing lots of “your nearest exits are” gestures.  Not only does it offer the coverage of a lipstick but the high shine of a gloss, it also happens to be universally flattering too. Plus, designed with frequent fliers in mind in is also full to bursting with micronized fresh wear pearl powder, which hydrates the lips to alleviate the affects of cabin air pressure.  AMAZING.

Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic, (who knew such a brilliant role even existed?!) says: “Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody. With the launch of ‘Upper Class Red’, this is finally being made available to passengers - meaning one swipe is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!

Vanessa White, Upper Class cabin crew at Virgin Atlantic comments: “All of the female cabin crew wear red lipstick so we were keen to find a ‘Virgin Atlantic Red’ worthy of the perfect pout! ‘Upper Class Red’ is a vivid shade that’s bold, strong and perfect for travelling in.”

All female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. 

BareMinerals pretty amazing Lipcolour in Upper Class Red, £15 will be sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK before going nationwide at bareMinerals stockist later this years.

Virgin Atlantic we salute your dedication to beauty!

www.bareminerals.co.uk

 

 

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Lou Purdy (Tue Apr 10 19:03:10 BST 2012): How much do I want this lipstick! Not that I need another red one but I will be trying to hunt it down as soon as I can! XXX