2012 is a big year for beauty birthdays. We’re talking double digits and hall of fame style beauty products that are celebrating major milestones in their shelf life. There’s one that’s particularly close to the Grazia Beauty desk’s heart and comes in the form of Kerastase Masquintense, which is celebrating 25 fabulous years of caring for our hair. Not only is it our ‘go to product’ when our hair is in need of some serious TLC, it’s the best and quite literally the original as we found out to our surprise recently (but should have known better). As the first ever hair mask available, Masquintense has lead the way to the now huge market of intense conditioners we have available today. So we’re looking at a piece of history that hasn’t changed much in the last 25 years. We like to use it as an after-sun treatment, post colour appointments and on a Sunday night when we’re having a pamper day as it makes the ends of our hair look, smell and feel like a babies. And if that doesn’t sell it to you, this certainly will! ‘It has the power to transform every type of hair into the hair that you really want’ Liz Hambleton, Grazia’s Beauty Director.