We’re guessing you’re already in a jolly mood thanks to the spring sunshine outside, but to put an even bigger smile on your faces this morning we bring you some exciting news: Calvin Klein is to launch a cosmetic line. Eek!
The 18-year-old CK One brand will be developed by Coty Prestige into a line of 130 colour cosmetics this Spring. It's first launch will be over in Spain at department store El Corte Ingles and then in April it will go into the States along with a number of global markets including France, Portugal and Australia. Yes, Calvin cosmetics are set to take over the world people. Catherine Walsh, senior vice president of American Fragrances for Coty Prestige, told WWD, “CK One has maintained it’s status as an iconic brand since it first launched in 1994. With the introduction of CK One Color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality.” Too right, we’d all love to help define ourselves with a little bit of Calvin blushers and mascaras. Just like Calvin’s iconic denim campaigns we reckon this new move will have people across the globe fighting to get their hands on a piece of the action too.
“With it’s fragrance roots, expanding into a color cosmetics line was a natural progression for the CK One brand”, said Tom Murry, president and chief executive officer of Calvin Klein Inc. “This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” And so we wait with baited breath to see the CK make-up line as well as the face of the campaign and theme behind it. We are secretly hoping for something ultra-sexy and electrifying, possibly with CK pin-up and all-around goddess Lara Stone? We will see.
Yes, we are literally on the edge of our swivelling chairs as we speak. We’ve always longed to be as gorgeous as Brooke Shields in THAT iconic '80s ad campaign - all natural but sexy in that signature Calvin way - and now our wish might just be possible. This brings us onto the topic of the ad campaigns themselves. Will the brand go all saucy and risqué (think Eve Mendes style) or keep things classic and fresh (a la Diane Kruger)? Check out our gallery of iconic CK campaigns above and let us know what you want to see...