22 February 2012 by

Andrej Pejic For Jean Paul Gaultier's Male Fragrance

Andrej Pejic models the Spring/Summer 2012 Nathan Paul Campaign

Grazia Team Beauty do love a bit of model gossip you know. Well, after hanging out with them backstage at Fashion Week, we hear one or two juicy stories that get us intrigued. But this latest model news has taken us by surprise.

Supermodel Andrej Pejic (y'know, the male model with gorgeously feminine looks?) has just been signed as the face of Jean Paul Gaultier’s new fragrance - for men. The new cologne, named Kokorico, is bound to be a winner and is the first male scent that the designer has made since he launched Le Male 16 years ago. Exciting stuff, no?

This is also the first beauty campaign for Pejic, who has gone from strength to strength since walking on Jean Paul Gaultier's AW11 catwalk and appearing in a Marc by Marc Jacobs campaign.

Andrej Pejic in the Spring Summer 2012 Jean Paul Gaultier Campaign

The fragrance campaign has already been shot by British photographer Matthew Stone and although Pejic is a controversial choice, it suits the brand down to the ground. Quirky yet sexy, we think androgynous Pejic is a perfect fit and he's already modelled in the brand's Spring Summer 2012 campaign alongside Ginta Lapina [above]. Plus, it's no secret that the rebellious Jean Paul Gaultier is known for his controversy-courting ways and is famous for his gender-bending antics. The question is: will Andrej be working the feminine or masculine look in the ads?


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Christopher Koulouris (Wed Feb 22 18:30:03 GMT 2012): Judging by his past collaborations with Mr Gaultier one can’t help but feel that the Andrej will be set up in a way to once again challenge gender perceptions. Of course the apprehension of which has also become a clever marketing ploy as the media plays the very public guessing game as to what expect from this latest collaboration. If only we could all smell as yummy as Andrej.... http://scallywagandvagabond.com/2012/02/andrej-pejic-lands-fragrance-campaign-but-will-he-be-a-boy-or-a-girl/