Think Kristen Stewart, think surly star who doesn’t give a monkey’s about fashion, right? Well, think again because news reaches us that the 'Twilight' actress is the new face of Balenciaga’s new fragrance! Yes, really. The yet-to-be-announced scent is expected to be launched in Autumn.
'Balenciaga has always stood out to me,' Kristen told WWD about becoming the French fashion brand's latest muse. 'Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognised and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool.' That it is, K-Stew.
Meanwhile, Balenciaga creative director Nicolas Ghesquière revealed what he loves about Ms Stewart. 'Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,' the designer said. 'From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.'
Kristen certainly is 'radical' and we admit that upon hearing the news, Grazia Daily was more than a little surprised. Because in comparison to her fellow players in young Hollywood who’ve become fashion darlings – we’re talking Rodarte’s new muse, Elle Fanning and current face of Miu Miu, Mia Wasikowska – Kristen is known for shying away from high-end style, sticking to failsafe scruffy hoodies and jeans for her off-duty wardrobe.
But let’s not forget that K-Stew’s red carpet dressing has shown a marked improvement in recent months. She’s managed to stay true to her trademark edge and tomboyish aesthetic while simultaneously satisfying the fash-pack thanks to hipster designs from Proenza Schouler, J. Mendel and Balmain. In fact, one of her most memorable red carpet hits came courtesy of Balenciaga itself.
Kristen Stewart in Balenciaga at the New Moon photocall in Madrid
Back in November 2009, Kristen arrived at the ‘New Moon’ photocall in Madrid wearing a daring Spring / Summer 2010 ensemble [above], consisting of a panelled top and pleated skirt with sheer panels that flashed her under-garments. The outfit worked brilliantly with her alternative and indeed 'radical' style and we can't wait to see more of the same when her promo tour for 'Snow White and The Huntsman' kicks off.
Oh, and did we mention Charlotte Gainsbourg is the face of Balenciaga Paris, the brand's current fragrance? She exudes that very same nonchalant cool as Kristen, dontcha think? So, all things, considered we reckon this partnership could turn out pretty darn well. Already, we’re envisioning lashings of black leather, tousled hair and a fierce pout from Kristen when the fragrance campaign lands later this year. But what would you like to see? Let us know in the comments box below...